"More a canvas than just a cap"
Black Embassy is a premium headgear brand that features various themes that are about the colour-filled people and places that represent South Africa. Its provinces and the various cultures are being projected as features on the headgear, making it more a canvas than just a cap.
The brand was founded in 2015 by Nkosinathi Mahlanyana, who has over 5 years of experience in the corporate marketing space. The Brand was formed through identifying a gap in the South African market which has a lack of brands that portrays patriotic and indigenous themes yet being contemporary, especially on the level of premium and luxury products. Through philosophical thinking, a brand was created and converted into an implementable and sustainable idea.
Since 2015
2017 – After 2 years of thorough research and finding suppliers that would help produce a product of class and quality, the brand came out with its initial headgear with the theme RSA, a concept that stands for Represent South Africa, substituting the word Republic. The brand went through many transitions, experimenting with various colours and constant change of suppliers in order to have a product that would meet its desired outcome.
2020 – The brand introduced “The 9 Provinces Edition” theme, as an honour to the nine provinces of South Africa, a theme more focused on within the colourful nation and its tribal people.
"So what best way would there be to tell the world about The Black Embassy, a flag bearer of the African Continent."
With South Africa being a country filled with this element of diversity, both concepts, RSA and the 9 Provinces Edition are driven by patriotism with its people being ambassadors that share testaments about this wonderful land and its warm nature all displayed on the headgear making the one that “Dawn The Canvas”, become an Ambassador, a representative of these extraordinary various cultures.
The idea of the headgear concept was motivated by the New Era Headgear (NY – Yankees and LA – Dodgers concepts), that has been trending on our African shores for decades, therefore driving the Black Embassy brand to design a product that would tell African stories yet being a product of fashion and everyday wear. Secondly, headgear is a visible feature in one’s attire, an accessory, which at times it’s chosen at default. With this regard, for many decades that have past, caps have been identified as being emblem carriers, whether being for promoting a particular brand or as an endless fashion item. So what best way would there be to tell the world about The Black Embassy, a flag bearer of the African Continent.
The Brand is very confident that its product range will become a market leader in terms of innovation and quality. The main objective for the next 5 years is to expand the footprint of the Black Embassy Headgear to reach broader platforms of the South African market experimenting with new concepts and designs with the desire to tell stories of other African nations and its produce.
